Last year we had the goal to implement a pilot project for a take back program in Q4 2021 or Q1 2022. This year, we’ve been working on developing a blueprint for a take back program, but we’re not on track to implement it.
We over-promised and under-delivered on this one. In late 2021, we decided to change our strategy – and to focus more on underwear, activewear and first layers. These are product categories that have blends, and they will have blends for the foreseeable future. It’s hard to recycle mixed material garments right now. So for now we’ll focus on finding the right recycling partner to make sure we develop an end-to-end solution for our products in the long-term.
Back in 2019, when we became a certified B-Corp, we set a goal aligned with the B Corp Climate Collective, and decided to aim for net-zero by 2025. We now realize this is not feasible. We’re a fast-growing startup, and because we plan to continue growing and expanding our product offering – whether it’s in sizes, colors or categories – we realized that our net zero commitment is completely unrealistic. That’s why we’re setting a new carbon intensity target.
We now aim to reduce our emissions intensity by 50%. What does that actually mean? We’ll reduce our emissions by 50%, relative to our revenue growth. At the same time, we’ll keep a close eye on our absolute emissions, and continue to transparently communicate these.